Badge Scan
Configure the data your team collects on each lead
Popl event flows
Event lead capture, reimagined
Event lead capture, reimagined
Build your Event Flow once and run it at every show. Who a lead is and what they say decides the next question, where they sync, and the customized follow-up email they get. Zero CSV cleanup. Every event dollar justified.
Build your Event Flow once and run it at every show. Who a lead is and what they say decides the next question, where they sync, and the customized follow-up email they get. Zero CSV cleanup. Every event dollar justified.
The event lead capture OS for 90% of the Fortune 500
How 90% of the Fortune 500 protect event revenue
HOW IT WORKS
Dynamic event lead capture
Map every path from scan to follow-up and test the whole Event Flow before reps hit the floor. Then each lead takes its own path based on who they are and what they said: hot leads go to sales with an email that fits, nurture leads go to marketing, and booth traffic stays out of your CRM.
Example flow in Popl: every badge scan is auto-tagged with the event, source, and type. Hot leads sync to Salesforce with 44 mapped fields and get follow-up based on whether they're a decision maker. Nurture leads sync to HubSpot with 19 mapped fields and get follow-up based on their buying timeline (this quarter vs. next year). General booth traffic is captured but never synced to the CRM.
Auto Tagging
Hot
Salesforce
Mapped 44 Fields
Email 1
Decision Maker?
Yes
Email 2
Decision Maker?
No
Nurture
HubSpot
Mapped 19 Fields
Email 1
Timeline?
Q3
Email 2
Timeline?
Next Year
ONE FLOW, THE WHOLE SHOW
One flow, from setup to proven event ROI
Leads hit your CRM while competitors wait on the organizer’s CSV, pipeline and ROI fill in for every show on their own, and your proven Event Flow configuration copies to the next event in one click.
OPERATING SYSTEM FOR EVENTS
Run your entire event program from one place
Every event gets its own Event Flow, with data capture, tagging, CRM sync, and follow-up set up in one place and results that roll up across your whole calendar. Track pipeline and meetings by show, coach reps with live leaderboards, and walk into budget season knowing exactly which events earned their spot.
IMPORT YOUR EVENT CALENDAR
Your event calendar, set up in minutes
Import campaigns from Salesforce, campaigns and marketing events from HubSpot, or a simple CSV, and every event becomes an Event Flow with its name and dates already in place. Your whole season is ready before the first show, without rebuilding your calendar by hand.
CUSTOM DATA CAPTURE
Decide what reps capture on the floor
Choose the fields and qualifiers reps fill in, set the order they appear, and preview exactly what they’ll see on their phone before the show. Mark any must-have fields so Popl flags any lead that’s missing them.
Customized questions
Dynamic lead qualifiers
Build qualifiers that branch on each answer, so a decision maker gets asked about timeline while everyone else gets asked about their biggest pain point. Reps only see the questions that apply, conversations stay natural, and every lead reaches your CRM with the context your team actually needs.
SMART LEAD ROUTING
Dynamic CRM sync
Set your rules once and every lead syncs based on its answers and enriched data. Hot leads go to Salesforce for sales, warm leads land in HubSpot, and cold ones drop into Marketo for nurture. Fields are mapped to each system, and nobody routes leads by hand after the show.
PERSONALIZED FOLLOW-UPS
Dynamic follow-up emails
Send a different email to each type of lead, so high-intent leads get a meeting link, nurture leads get the right content, and everyone else gets a simple thank-you. Each one is triggered by what reps capture and sent from your email domains or ours.
EVENT ROI REPORTING
ROI reporting for your entire event program
Follow every event from first scan to closed deal, with meetings, opportunities, and influenced pipeline pulled from your CRM and rolled up across your Event Flows. Compare shows side by side, ask AI which ones actually paid off, and walk into budget season with the numbers to prove what your event channel is worth.
Every Event Flow, plugged into your stack
Connect the CRM, marketing automation, and scheduling tools you already run, then control exactly which leads sync where and how every field maps. Each Event Flow can point to its own destinations, so every show feeds your stack the way you want.
CASE STUDIES
How top teams drive event pipeline
How top teams drive event pipeline on repeat
How Safeware added $6M in qualified pipeline with Popl event lead capture
How Element451 generated $750K using Popl lead list enrichment
How we generated $4.4M in 3 months using our own platform
How EisnerAmper created $400K+ in new business with digital business cards
How Ivo AI achieved their best event ROI ever with Popl
How RapidSOS collected 1,500+ qualified leads scanned via the Popl badge scanner
Leave your next show with pipeline, not a CSV
- 150M+digital interactions
- 2M+happy users worldwide
- 150+countries with users
Request a Demo
See how to qualify, sync, and follow up dynamically at your next show.
Frequently Asked Questions
See All FAQs
What is an Event Flow?
An Event Flow is where you set up and run everything for a single event, from the data reps capture and how leads are tagged to where they sync and the follow-up email they receive. Each Flow also tracks its own results, so you can see leads, meetings, and pipeline for every show.
How long does it take to set up my event calendar?
Minutes. Import campaigns from Salesforce, campaigns and marketing events from HubSpot, or upload a CSV of your events, and each one becomes an Event Flow with its name and dates in place. You can also copy an Event Flow's configuration to as many others as you like, making event templating extremely easy.
Can I test an Event Flow before the event?
Yes! Test Flow runs a sample lead through every step you’ve turned on, including badge kit connections, data capture, CRM sync, and follow-up email, so you know everything works before reps hit the floor.
Can each event run differently?
Yes. Every Event Flow has its own questions, CRM routing, follow-up emails, and settings, like applying one company name to every lead at an internal event or keeping only work emails from enrichment.
What makes Event Flows dynamic?
Each lead takes its own path based on who they are and what they say. Qualifiers branch on each answer, leads sync to the right system automatically, and every lead gets the follow-up email that fits.
How do Event Flows show ROI?
Every Flow tracks leads, completed leads, meetings booked, and influenced pipeline, with goals you can set and leaderboards by rep. Results roll up across your whole event program, so you can compare shows side by side and see which ones paid off.
Who can create and manage Event Flows?
Event Flows are part of the Event Lead Capture plan. Admins and subteam admins create and configure Flows, and reps capture leads into the Flows they’re assigned to.
What is Dynamic Event Lead Capture?
Dynamic Event Lead Capture is event lead capture that adapts to every lead instead of treating them all the same. Inside each Event Flow, the questions reps ask change based on each answer, leads sync to the right system based on who they are and what they said, and each one gets the follow-up email that fits. Every lead gets the right next step, without anyone sorting them by hand after the show.
Popl first introduced the concept of Dynamic Event Lead Capture in September 2026, and it remains one of the clearest ways Popl stands apart from other event lead capture platforms.