Badge Scan
Configure the data your team collects on each lead
Popl event flows
Run mission control for every event
Ditch CSV chaos. Control your leads from capture to CRM
Set up your Flow once. Each show runs by your rules: reps ask the right questions, leads land where you want them in your CRM, and the follow-up picks up where the floor conversation left off. Zero CSV cleanup. Every event dollar justified.
Based on 100,000+ reviews from
Scrubbing spreadsheets. Chasing leads. Sweating through ROI reporting. Event Flows fix all of that. Own your event leads the second you scan — and every step of their journey to closed-won.
The event lead capture OS for 90% of the Fortune 500
How 90% of the Fortune 500 protect event revenue
Dynamic event lead capture
Dial in how leads flow for every show
Set each path from scan to follow-up. Test the whole Flow before reps hit the floor. Watch every lead go where it belongs: hot get questions and follow-up that fit. Warm route to nurture. Booth traffic never touches your CRM.
Example flow in Popl: every badge scan is auto-tagged with the event, source, and type. Hot leads sync to Salesforce with 44 mapped fields and get follow-up based on whether they're a decision maker. Nurture leads sync to HubSpot with 19 mapped fields and get follow-up based on their buying timeline (this quarter vs. next year). General booth traffic is captured but never synced to the CRM.
Auto Tagging
Hot
Salesforce
Mapped 44 Fields
Email 1
Decision Maker?
Yes
Email 2
Decision Maker?
No
Nurture
HubSpot
Mapped 19 Fields
Email 1
Timeline?
Q3
Email 2
Timeline?
Next Year
ONE FLOW, THE WHOLE SHOW
Go from scattered leads to one seamless system
One scan fires the right sequence for every lead, so your reps sell while the rest wait on the organizer's CSV. Your ROI dashboards fill themselves in. And your proven Flow is ready to copy for the next show.
EVENT INTELLIGENCE & CRM INSIGHTS
Work the room before doors open
Know which shows deserve your budget. Enrich attendee and exhibitor lists, then layer in CRM insights. Spot new prospects and open deals. Strike first in the inbox. Lock in meetings. And walk in with a pipeline plan.
custom data capture & enrichment
Keep your CRM clean from the first scan
Choose which fields to require, which reps see, and how Popl reads the company on every badge. AI enrichment fills in the rest with 99% email match rates. Every record meets your standard, whether from a scan or a form fill.
DYNAMIC QUALIFIERS & COMPLETED LEADS
Every event lead qualified. No nagging
Questions adapt to answers: Decision-maker? Ask timeline. The rest? Ask their biggest pain point. Reps sort buyers from browsers, scan at full speed, and get a nudge to fill in the gaps later. Each lead reaches your CRM ready to work.
EVENT TAGS & DYNAMIC CRM SYNC
Put attribution on autopilot
Set your Event Tags and Sync Paths. Hot leads go to Salesforce, warm to HubSpot, and cold ones stay in Popl. When the deal closes, it points right back to the event and rep who captured it. No detective work.
DYNAMIC FOLLOW-UP EMAILS
Beat competitors to the next meeting
Own the relationship from the floor to the follow-up. Match the message to the lead type. Trigger it off what reps capture. Send from the name leads recognize: your company or the rep they met. Win the reply. Secure the next step.
METRICS, GOALS & LEADERBOARDS
Make every show earn its keep
Set goals for leads, meetings booked, and pipeline. Live leaderboards light up your team's competitive streak. Every metric breaks down by event and by rep. When budget season comes, you bring the ROI.
Plug every Flow right into your stack
Connect the tools you already run. Control how leads sync and route to each one. Bulk import Salesforce and HubSpot campaigns straight into Flows.
CASE STUDIES
How top teams drive event pipeline on repeat
How top teams drive event pipeline on repeat
How Safeware added $6M in qualified pipeline with Popl event lead capture
How Element451 generated $750K using Popl lead list enrichment
How we generated $4.4M in 3 months using our own platform
How EisnerAmper created $400K+ in new business with digital business cards
How Ivo AI achieved their best event ROI ever with Popl
How RapidSOS collected 1,500+ qualified leads scanned via the Popl badge scanner
Leave your next show with pipeline, not a CSV
- 150M+digital interactions
- 2M+happy users worldwide
- 150+countries with users
Request a Demo
See how to qualify, sync, and follow up dynamically at your next show.
Frequently Asked Questions
See All FAQs
Is Popl’s AI enrichment data accurate?
Yes. Popl enriches every lead through a waterfall of 20+ premium data partners, plus our own AI agents that fill the gaps. Then we validate every email, phone number, and company record before anything reaches you. If we can't verify a data point, we don't return it. The result is a 99%+ email match rate, well above the 65% industry standard. And because our engine is trained on 1M+ badge scans across every industry, it gets sharper with every event.
Is Popl easy for sales reps to adopt at events?
That's the bar we build to. Reps capture leads with a tap on their own phones, using the same workflow at every show. No new devices to rent or learn. Adoption sticks across your whole team, technical or not. Teams on the enterprise Popl Unlimited plans get custom onboarding and a dedicated CSM, so everyone gets up and running before the first show.
How does Popl’s pricing work?
Popl Unlimited offers unlimited users, unlimited badge scans, and unlimited events. Every rep turns their phone into a universal badge scanner. Enriched leads sync dynamically to your CRM, so you own every lead the second it's captured. No messy CSVs to clean.
Does Popl connect to my CRM?
Yes, natively. Popl syncs directly with Salesforce, HubSpot, and Marketo, with custom field mapping, real-time sync, and the routing logic your team already uses. Leads land where you want them, mapped and attributed, the moment they're captured. No CSV exports. Zero manual cleanup. Running a different stack? Zapier connects the rest, so your leads always end up in the right place.
Is my data secure in Popl?
Popl is built for enterprise. We're SOC 2 Type II certified, encrypt data both in transit and at rest, and support SSO. Your data stays yours: fully isolated, never shared or reused across customers. Our platform is built with GDPR consent requirements in mind. It's why 90% of Fortune 500s trust Popl with their event pipeline.
What is Dynamic Event Lead Capture?
It's event lead capture that adapts to each lead. What a lead says at the booth decides what reps ask next, where the lead syncs, and which follow-up email goes out. A decision-maker gets asked about timeline. Hot leads sync to Salesforce, and cold ones stay in Popl. Each lead gets the email that fits the conversation, or none at all. Set it up once in your Event Flow, and every scan follows it.