How Florence influenced $8M in pipeline with Popl
Florence
A case study on how Florence Healthcare transformed events into its biggest pipeline driver.
$8M
in influenced pipeline through Popl
$4.45M
in total sourced pipeline through Popl
$3.2M
in existing customer pipeline sourced
$1.25M
in new logo pipeline sourced
About the customer
Florence is a purpose-built platform that connects sponsors and sites to accelerate clinical trials, improve operational capacity, and reduce risk. Designed for scale, Florence streamlines workflows, enhances collaboration, and delivers real-time visibility across studies-empowering research teams to move faster, stay inspection-ready, and increase trial throughput with fewer resources.
Industry
Software Development, Healthcare
Recent Event
BIO International Convention
What first prompted your team to set up Popl?
"Our event reporting and data entry was highly manual and spread across multiple systems (Google Sheets, HubSpot forms, hours of data cleaning to improve pre-show attendee lists, etc.). We invested in Popl to reduce that manual burden — both for pre-show list enrichment and for data entry/adoption from sellers at the booth."
How has your experience with Popl been so far?
"Popl has helped our entire GTM org build a clearer process for tracking attribution through events, and it's become our biggest pipeline driver as a business. Thanks to Popl, we've been able to attribute most of our marketing-sourced and influenced pipeline back to events. The Popl team has also been outstanding, and their support has been incredible to work with."
From accelerating clinical trials to accelerating pipeline
Popl's impact by the numbers:
- $8M in influenced pipeline attributed to events through Popl.
- $4.45M in sourced pipeline through Popl, including $1.25M in new-logo pipeline and $3.2M in existing-customer pipeline.
- 22,000 total leads captured across Florence’s event lead capture program.
- 21,000 leads enriched through Popl List Enrichment.
- 700 event badges scanned using Popl's AI badge scanner.
- 35 successful events completed with Popl.
- Every lead synced to Salesforce and HubSpot for immediate follow-up and attribution.
"Popl has helped our entire GTM org build a clearer process for tracking attribution through events, and it's become our biggest pipeline driver as a business.
Thanks to Popl, we've been able to attribute most of our marketing-sourced and influenced pipeline back to events."
"Popl has helped our entire GTM org build a clearer process for tracking attribution through events, and it's become our biggest pipeline driver as a business.
Thanks to Popl, we've been able to attribute most of our marketing-sourced and influenced pipeline back to events."
