How Gradial achieved 99% data coverage
at their biggest event of the year
How Gradial achieved 99% data coverage at their biggest event of the year
A study on how Gradial matched show-organizer data quality with Popl.
99%
badge scan data coverage at their largest event
667
badges scanned and enriched with Popl
52
Gradial team members enabled with Popl
7 secs
average speed from scan to CRM
About the customer
Gradial is the platform that helps you build an AI-native marketing organization. Agents orchestrate across the martech stack, workflows, and people to automate marketing execution, so marketers can focus on strategy and creativity instead of process.
Industry
Enterprise Software, Artificial Intelligence
How was Popl’s data quality overall?
“At our biggest event of the year, Popl delivered 99% data coverage across 667 badge scans. We captured nearly every attendee at a lower cost than renting traditional badge scanners, with no drop in data quality.”
How has Popl improved your speed to lead?
“With Popl’s robust CRM integrations, enriched leads flow directly into our CRM, from there Gradial’s agents pick up those contacts and enable our marketing team to do high quality personalized follow ups instantly. This has reduced our follow-up time from a few days to just a few minutes.”
What did Gradial need from an event lead capture platform?
“We wanted a truly end-to-end process: scan a prospect, enrich their information, and send it directly to our CRM ready for follow-up, with no manual steps in between. That was the bar we evaluated every vendor against, and Popl delivered well above the rest.”
When Gradial’s AI agents met Popl’s AI agents
Popl's impact by the numbers:
- 98% data coverage across Gradial’s events this year.
- 1,500 leads scanned and enriched using Popl.
- 52 Gradial team members enabled to capture leads at events.
- Email follow-up reduced from days to minutes through Popl’s robust CRM integration.
- Automated sequences triggered instantly using campaign-specific custom fields.
- Real-time lead visibility allowed Gradial to review leads and plan outreach while the event was still happening.
- Lower badge-scanning costs with no reduction in data quality compared with traditional rental scanners.
"Our biggest success came at our most important event of the year. Popl let us capture all of the attendees at our event at a reduced cost of renting traditional badge scanners, with no drop in data quality."
"Our biggest success came at our most important event of the year. Popl let us capture all of the attendees at our event at a reduced cost of renting traditional badge scanners, with no drop in data quality."
Isaac Richardson
GTM Associate
