Event Intelligence helps your team plan, prioritize, and win more from in-person events before they even begin. Popl uses AI to generate exhibitor and attendee intelligence from public event data, enriches it with verified company and contact details, and matches it directly to your CRM—so you know which prospects, customers, and active deals will be at an event ahead of time.

Popl can generate Event Intelligence for events worldwide, as long as the event has a public exhibitor list webpage. From large global conferences to niche industry trade shows, our AI Prospector ingests public exhibitor data and transforms it into a structured, enriched dataset your team can immediately use.

Popl’s data is powered by a proprietary engine that combines first-party event data, trusted partner datasets, historical attendance patterns, real-time signals, and Popl AI predictions. Every dataset is validated across multiple sources to ensure accuracy, giving your team reliable exhibitor lists and highly confident predicted attendees you can trust.

Predicted Attendees are likely event participants identified based on exhibiting companies and relevant job titles. Popl analyzes who typically attends events on behalf of each exhibitor and surfaces contact profiles for decision-makers and influencers—helping your team identify who to engage before the show floor opens.

Popl matches exhibiting companies to your CRM using company domains, instantly surfacing related leads, contacts, accounts, and open opportunities.

Cross-reference event intelligence data to your CRM requires a native CRM integration to be connected through the Popl dashboard. Setup is quick and easy using a connected app with least privilege permissions.

Event Intelligence is built for revenue teams that rely on events for growth—including sales, marketing, partnerships, customer success, and field teams. Whether you’re prospecting new accounts, advancing pipeline, strengthening customer relationships, or planning on-site meetings, Event Intelligence helps turn events into a predictable, repeatable revenue channel.