Conference Lead Capture

Universal Badge Scanner + AI Enrichment

You didn't drop thousands on plane tickets and event passes to watch leads go cold in a CSV. But that’s what you get with rentals. Own your leads with Popl. Scan, enrich, and sync contacts to your CRM in seconds.

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90% of the Fortune 500’s trusted conference lead capture app

The costs of renting conference lead retrieval stack up. Organizers hold your leads hostage, then deliver a messy CSV days later. And that's before a single rep follows up.

You pay 2X for rentals

$500 per device balloons to thousands per show. Retraining reps steals hours they could be selling.

Reps can't qualify leads

Badges show a name, not a buyer. Without role and revenue, reps can't tell hot leads from swag collectors.

Leads go cold in CSVs

Late lists. Manual cleanups. By the time reps follow up, leads ask, "Wait, what was this company?"

ROI is a black box

Badge scans don’t connect to closed-won in your CRM. You've got event receipts but no revenue story.

You pay 2X for rentals

$500 per device balloons to thousands per show. Retraining reps steals hours they could be selling.

Reps can't qualify leads

Badges show a name, not a buyer. Without role and revenue, reps can't tell hot leads from swag collectors.

Leads go cold in CSVs

Late lists. Manual cleanups. By the time reps follow up, leads ask, "Wait, what was this company?"

ROI is a black box

Badge scans don’t connect to closed-won in your CRM. You've got event receipts but no revenue story.

Book a Demo

POPL

Conference lead capture software for GTM teams

Give your team one mobile app to go from badge scan to booked meeting in seconds. And prove every dollar of event spend in your CRM.

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EVENT INTELLIGENCE & LIST ENRICHMENT

Fill your pipeline (before the show)

Convert full attendee lists into enriched, CRM-ready pipeline. Spot accounts already in play and prospects worth a first touch. Reach out early. Lock in meetings. And walk in knowing exactly who to scan.

Go to Event Intelligence Explore List Enrichment

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UNIVERSAL BADGE SCANNER

Capture any lead, anywhere

Expo hall or happy hour — if there's a badge, QR code, or business card, your team can scan it. No API kits. Zero retraining. Popl’s conference lead retrieval lets your reps focus on conversations.

Try the Badge Scanner

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AI DATA ENRICHMENT

Turn badge scans into buyer profiles

Waterfall enrichment across 20+ data sources delivers verified emails, phone numbers, LinkedIn profiles, and company firmographics. All in seconds. And a 95% email match rate bounce-proofs your follow-up.

See Popl AI in Action

CRM SYNC

Scan leads straight into your sales funnel

Every lead lands in Salesforce, HubSpot, or 100s more, so follow-up starts at the show. Field mappings send data to the right place. No reformatting. Deduplication keeps your CRM clean, so you don't have to.

View Integrations

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Event Flows

Skip the CSV. Work leads from the show floor

Tag and qualify leads after every badge scan. Book meetings with hot prospects on the spot. Route warm ones to the right reps. Trigger follow-ups for the rest. And tie every opportunity back to the rep who captured it.

Explore Event Flows

OFFLINE LEAD CAPTURE

The Wi-Fi drops. Your leads don't

Concrete walls and an overloaded network won't block your pipeline. Popl’s conference lead capture app captures every lead offline, then syncs to your CRM the second you reconnect.

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Step 1

Pre-show season

Download the Popl conference lead capture app. Your Customer Success Manager handles the rest.

Step 2

Before the event

Drop the attendee list into List Enrichment. Complete contact and company info syncs to your CRM in minutes.

Step 3

On the floor

Scan any badge, QR code, or business card. Qualify every lead. Book the hot ones before they walk off.

Step 4

After the scan

Popl enriches each contact with 20+ data sources and AI. Every lead comes back verified and ready to work in seconds.

Step 5

Before you leave

Every lead you captured is already in your CRM — with a follow-up in their inbox, unless a rep reached them first.

See the complete workflow in action

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Popl vs event-provided lead retrieval tools

One works at every event on your calendar. The rest only work at organizer's conferences.

Compare Popl features to other lead retrieval tools
Capability	Popl	Cvent Lead Capture	Bizzabo	Event Organizer Scanners
Works at any conference	Yes, universal	Only Cvent events	Only Bizzabo events	Only that specific event
AI data enrichment	Yes, with 95%+ email match rates	No	Limited	No
Real-time CRM sync	Yes, native Salesforce & HubSpot integrations	Delayed	Limited	CSV export only, 24- 48 hours
Pre-show list enrichment	Yes, upload lists of 10k rows	No	No	No
Works offline	Yes	No	No	No
Vendor lock-in	None	High	High	Very High
Per-event cost	None	$300-500 /event	$300-500 /event	$150-500/event
Annual cost for 5 conferences	See plans and pricing	$1,000-2,000	$1,000-2,000	$750-2,000 + learning curve

Conference lead capture use cases

Conference sponsors & exhibitors

Scan any badge and qualify on the spot. Book the follow-up at the booth instead of chasing leads online for weeks. Every contact syncs to Salesforce in seconds, ready to work. Live leaderboards show who's winning the floor, so you can coach in real time.

Event attendees & networkers

Skip the stack of business cards. Capture any badge, QR code, or business card. Popl fills in the rest: email, phone number, LinkedIn, and company info. Follow up with context while you're still fresh in their minds, then track which deals close and when.

Marketing & event teams

Leads sync into HubSpot or Marketo workflows, so nurture starts the moment they're captured. Every scan connects to pipeline and closed-won, so you can finally prove which conferences pay for themselves. And fill next year's calendar with proven winners.

Event program managers

Use one platform for every show — your team learns it once and runs it everywhere. Leads land in your CRM clean and deduped, so there's zero spreadsheet scrubbing. That's 80+ hours back across every 10 events, and clean event attribution in your CRM.

Conference sponsors & exhibitors

Scan any badge and qualify on the spot. Book the follow-up at the booth instead of chasing leads online for weeks. Every contact syncs to Salesforce in seconds, ready to work. Live leaderboards show who's winning the floor, so you can coach in real time.

Event attendees & networkers

Skip the stack of business cards. Capture any badge, QR code, or business card. Popl fills in the rest: email, phone number, LinkedIn, and company info. Follow up with context while you're still fresh in their minds, then track which deals close and when.

Marketing & event teams

Leads sync into HubSpot or Marketo workflows, so nurture starts the moment they're captured. Every scan connects to pipeline and closed-won, so you can finally prove which conferences pay for themselves. And fill next year's calendar with proven winners.

Event program managers

Use one platform for every show — your team learns it once and runs it everywhere. Leads land in your CRM clean and deduped, so there's zero spreadsheet scrubbing. That's 80+ hours back across every 10 events, and clean event attribution in your CRM.

Own every lead at your next conference

Every badge scan enriched, verified, and in your CRM before you leave the floor. No organizer holding your leads hostage.

Reclaim your conference ROI

150M+digital interactions
2M+happy users worldwide
150+countries with users

G2 Lead Capture Best Estimated ROI Badge

G2 Lead Retrieval Easiest Setup Badge Spring 2025

G2 Lead Capture High Performer Enterprise Badge Spring 2025

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Watch the workflow that syncs every lead to your CRM in seconds.

Frequently Asked Questions

See All FAQs

Can I use Popl at any conference?

Yes, you can use Popl at any conference, anywhere in the world. Unlike event-provided scanners, Popl doesn't require a partnership or approval from the organizer, so you aren't limited to events that use a particular vendor. One conference lead capture app covers your entire event program, and teams use Popl to capture leads at thousands of conferences a year.

How is Popl different from Cvent or Bizzabo lead capture?

Popl differs from Cvent and Bizzabo in that it works at all conferences, not just the events those companies run. The moment your next conference uses a different system, Cvent and Bizzabo leave you renting again and learning a new tool. Popl is conference lead capture software that runs at every conference with one consistent workflow. No vendor lock-in or per-event setup. You also get better data, with AI enrichment across 20+ sources and 95%+ match rates, compared to the limited information event scanners return.

What if the conference uses a proprietary badge system?

If the conference uses a proprietary badge system, Popl still works. Popl reads any badge format, including printed names, QR codes, lanyards, and business cards. There are no API kits to request and nothing to configure with the organizer. Your reps capture leads at conferences with the same app they use at every other show, and each lead flows straight into your pipeline.

How much does Popl cost compared to event-provided scanners?

Popl costs significantly less than event-provided scanners and traditional conference lead retrieval. Event scanners charge a fee at every conference, which adds up fast across a full calendar. Popl's pricing is usage-based, so it scales with the leads you capture, not with per-event rentals or per-seat fees. That means adding reps doesn't inflate your bill. Teams attending 5 or more conferences a year typically see an ROI of 4X to 5X.

See the pricing page for current plans.

Does Popl work if the conference Wi-Fi is unreliable?

Yes, Popl works even if the conference Wi-Fi is unreliable because your conference lead capture keeps running completely offline. Your team can scan and enrich leads with no connection at all, and everything syncs to your CRM automatically the moment connectivity returns. No scans get dropped, and no conversations get lost waiting on a signal.

Can I enrich attendee lists before arriving?

Yes, you can enrich attendee lists for conference lead generation before the doors even open. Upload the attendee list ahead of the event, and Popl enriches it with company info, job title, email, phone number, and LinkedIn. Your team can spot the accounts that matter early. From there, you can build target lists and plan which attendees to prioritize, so you walk in knowing exactly who to scan.

Which CRMs does Popl integrate with?

Popl integrates natively with Salesforce, HubSpot, Marketo, Pipedrive, and Microsoft Dynamics. Plus, you can connect 100+ platforms by API. Leads sync in real time and route to the right rep automatically. Custom field mapping and duplicate detection keep your data clean, so your CRM stays organized.

Do I own the lead data?

Yes, you own the lead data the second your rep scans an event badge, LinkedIn QR code, or business card. Popl's conference lead capture enriches each lead on the spot, then syncs it straight to your CRM, so complete, verified data is yours instantly. No vendor holds it hostage or releases it days later. Nothing is locked in, and you can export your leads at any time.

Conference lead capture software that works anywhere

90% of the Fortune 500’s trusted conference lead capture app