Go-to-market software for in-person revenue
You've built your outbound and inbound engines. Digital is covered. But if event leads still get lost in CSVs, you’ve got a costly gap. Close it with Popl — the only go-to-market software built for in-person.
You've built your outbound and inbound engines. Digital is covered. But if event leads still get lost in CSVs, you’ve got a costly gap. Close it with Popl — the only go-to-market software built for in-person.
The biggest gap in your GTM strategy
In-person is your highest-converting GTM motion. And your most manual one. While your digital channels run on autopilot, event leads collect dust in rental scanners and spreadsheets. The result? Delayed follow-ups, lost opportunities, and wasted budget. Until now…
3x
Conversions on in-person vs cold email leads
84%
B2B deals involve an in-person interaction
$2.5 trillion
Global events industry has no GTM software layer
Popl: The go-to-market software built for in-person
Popl’s GTM software covers your entire event funnel: from in-person connections to CRM conversions.
EVENT INTELLIGENCE & LIST ENRICHMENT
Beat your competitors to leads
Know if events are worth it before investing with enriched attendee and exhibitor lists. Reach out to secure meetings with decision-makers early. And show up to the event ready to close.
UNIVERSAL EVENT LEAD CAPTURE
Fill your event funnel
Popl’s GTM tools work wherever your team goes: from industry conferences to executive dinners. If there’s a badge, LinkedIn QR code, or business card, Popl’s universal scanner captures it. No API kits required.
AI DATA ENRICHMENT
Close deals, not data gaps
Get complete, validated lead info after every badge scan. Popl AI fills in emails, phone numbers, LinkedIn profiles, firmographics, and more. 95% email match rates mean you always reach warm leads.
CALENDAR BOOKING
Ditch the follow-up chase
Book meetings before leads walk away. Right from your badge scanner app. Pre-filled fields let you focus on the conversation, while booking stamps give you complete visibility into lead status and team performance.
CRM SYNC
Skip the manual mess
Sync contacts to HubSpot, Salesforce, and 100s more platforms in seconds. Auto-route leads to the right rep for rapid outreach. And keep your data organized with custom field mappings and deduplication.
EVENT FLOWS
Scale your top performers’ playbooks
Give your reps the GTM tools to shatter pipeline goals: from qualifying questions to triggered follow-ups. Live leaderboards show you who’s winning on the floor, so you can repeat what’s working across the team.
EVENT ROI REPORTING
Get a 360° view of the buyer’s journey
Stop guessing which shows drive revenue. Popl's go-to-market software connects every scan to closed-won deals, giving you the data to prove ROI, optimize your program, and secure more budget.
The 3 pillars of modern GTM
Demand starts in-person now: 92% of event attendees go to find new products, and 82% have the authority to purchase them. Modern GTM teams just need the go-to-market software to capture it (without the manual chaos).
Outbound GTM
Digital prospecting & cold emails
In-person GTM
Conferences, trade shows & events
Inbound GTM
Online content, forms & automation
Native integrations with your go-to-market platforms ensure every lead is instantly synced and ready to act on.
GTM use cases across your team
Live leaderboards keep reps motivated on the show floor. AI enrichment, qualifying questions, and CRM sync ensure instant follow-ups. And ROI dashboards give sales leaders the data to double down on what's working.
Popl connects every scan to CRM pipeline, giving marketing leaders the attribution data to prove ROI by rep and event. Enriched leads flow straight into HubSpot, Salesforce, Marketo, and 100s more platforms for follow-up and nurture emails.
Duplicate detection and automated routing ensure event leads enter your CRM clean and ready to work. Custom field mappings keep data organized, while tags tie every lead back to its source, whether rep, event, or campaign.
Event and field marketers use one platform at every event. Zero retraining. Automated lead capture, enrichment, and CRM sync save teams 80+ hours across every 10 events. Your team focuses on filling the event funnel, not data entry.
Live leaderboards keep reps motivated on the show floor. AI enrichment, qualifying questions, and CRM sync ensure instant follow-ups. And ROI dashboards give sales leaders the data to double down on what's working.
Popl connects every scan to CRM pipeline, giving marketing leaders the attribution data to prove ROI by rep and event. Enriched leads flow straight into HubSpot, Salesforce, Marketo, and 100s more platforms for follow-up and nurture emails.
Duplicate detection and automated routing ensure event leads enter your CRM clean and ready to work. Custom field mappings keep data organized, while tags tie every lead back to its source, whether rep, event, or campaign.
Event and field marketers use one platform at every event. Zero retraining. Automated lead capture, enrichment, and CRM sync save teams 80+ hours across every 10 events. Your team focuses on filling the event funnel, not data entry.
Popl vs other GTM platforms
Every digital channel has go-to-market software. In-person has Popl now.
| Capability | Popl | Apollo/ZoomInfo | HubSpot | Cognism/Clearbit |
|---|---|---|---|---|
In-person lead capture |
Yes, universal |
No |
Limited |
No |
Event list enrichment |
Yes, 20+ sources |
N/A |
Limited |
Limited |
Real-time CRM sync |
Yes, all platforms |
Yes, limited |
Yes, HubSpot |
Limited |
Outbound sequences |
No |
Yes, core |
Yes, Limited |
No |
Inbound/content tools |
No |
No |
Yes, core |
No |
Event ROI attribution |
Yes, dashboard |
No |
Limited |
No |
Team leaderboards |
Yes, event-focused |
Yes |
Limited |
No |
Primary GTM channel |
In-Person |
Outbound |
Inbound |
Data enrichment |
Customer CASE STUDIES
Why revenue leaders choose Popl
Why revenue leaders choose Popl
Close the gap in your GTM program
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No, they serve different channels. Apollo and ZoomInfo power your outbound motion. Popl powers in-person. They work together as complementary parts of a complete GTM stack.
Popl connects natively to both. No Zapier required. Leads captured at events sync directly to your CRM with custom field mappings, so event leads are treated the same as any other lead in your pipeline.
Yes, two ways. Popl includes built-in ROI attribution dashboards, and custom tags, field mappings, and properties make it straightforward to build attribution reports directly inside HubSpot or Salesforce.
Event scanners only work at the event that provides them, and the organizer owns the data. Popl's universal badge scanner works at any event, reads any format (badges, QR codes, business cards), and requires no API from the event organizer. Your leads are yours, instantly.
Popl is purpose-built for in-person GTM. For outbound, use Apollo or ZoomInfo. For inbound, use HubSpot or Marketo. Popl is the missing third pillar.
You can't know until you measure it. Popl's attribution dashboards connect every scan to pipeline and closed-won deals, giving you the data to optimize your event program and justify the budget.
Reps manage everything from the Popl mobile app: scanning leads, self-assigning to campaigns, and tracking their standing on live leaderboards. Managers get a real-time view of team progress against event goals.
