POPL EVENT LEAD CAPTURE

Event lead capture onboarding

Event lead capture onboarding

Popl's onboarding helps your team turn in-person interactions into a structured, scalable lead capture process. We’ll ensure your team is set up, trained, and ready to capture and sync leads at your next event.

Popl's onboarding helps your team turn in-person interactions into a structured, scalable lead capture process. We’ll ensure your team is set up, trained, and ready to capture and sync leads at your next event.

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How 90% of Fortune 500s fill their pipeline

How 90% of Fortune 500s fill their pipeline

What to expect:

Your Customer Success Manager will guide your admins through timeline planning, event goals, and initial setup tasks. If an event is coming up soon, we’ll align the onboarding plan to support that timeline.


Key activities:

  • Admins access Popl Teams and log in
  • Review event calendar and campaign needs
  • Define success criteria, typically usage at first event


Outcome:

A custom onboarding plan aligned to your team’s event schedule and goals.

What to expect:

We’ll help you build a complete campaign framework. That includes standard templates, lead tags, and qualifiers, so every rep captures consistent, actionable data.


Key activities:

  • Create branded templates for your team
  • Define campaign tags and lead qualifiers
  • Set up optional follow-up emails
  • Create lead capture forms

Outcome:

A clear and consistent lead capture system built for qualification and routing.

What to expect:

This phase finalizes your systems and ensures data is flowing where it should. We’ll assist with CRM setup and run test scenarios ahead of your first event.

Key activities:

  • Connect your CRM (Salesforce, HubSpot, or other)
  • Test field mappings and lead syncing
  • Review final checklist and prepare for event execution
  • Bulk upload or sync users
  • Assign templates, campaigns, and subteams

Outcome:

Your systems are connected, tested, and ready for lead capture in the field.

What to expect:

With your structure in place, we’ll help you train your team on how to capture leads on-site.

Key activities:

  • Train users on scanning badges, sharing cards, and capturing leads
  • Send relevant training materials to users for reference
  • Use at your first event!


Outcome:

Your team is set up and confident using Popl at live events.

The leader in lead capture

The leader in lead capture

What customers say about Popl

"Popl has transformed our event marketing game. We’re capturing more data than ever before, seamlessly syncing it into HubSpot, and tracking ROI from shows."

"Popl has transformed our event marketing game. We’re capturing more data than ever before, seamlessly syncing it into HubSpot, and tracking ROI from shows."

Kati McCabe

Demand Generation Marketing Manager

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"We started using Popl recently to help us connect and engage and the team loves it. Thank you Popl for helping us reach as many people as we can to help achieve our mission of helping every human at their weakest most vulnerable moments."

"We started using Popl recently to help us connect and engage and the team loves it. Thank you Popl for helping us reach as many people as we can to help achieve our mission of helping every human at their weakest most vulnerable moments."

Jose Mejia

President & COO

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"As one of the leaders always says, "form follows function." We try our hardest to operate in ways that make the most sense for what we are trying to accomplish—and, of course, how to work smarter rather than harder with tools like Popl."

"As one of the leaders always says, "form follows function." We try our hardest to operate in ways that make the most sense for what we are trying to accomplish—and, of course, how to work smarter rather than harder with tools like Popl."

Alyssa Garrie

Marketing Manager

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"We booked $1.2M in qualified pipeline in April 2025 using Popl. With Popl you have the power & impact of an entire booth completely within your phone; without the costs and headache of setup + takedown."

"We booked $1.2M in qualified pipeline in April 2025 using Popl. With Popl you have the power & impact of an entire booth completely within your phone; without the costs and headache of setup + takedown."

Spencer Gospe

Senior Business Development

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“Popl has helped us streamline our post event nurture strategy significantly. This has truly made it easier for our sales team members to reach their revenue goals.”

“Popl has helped us streamline our post event nurture strategy significantly. This has truly made it easier for our sales team members to reach their revenue goals.”

Public Company, Blinded Study

Event Support Specialist

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