Trade Show Lead Capture for Manufacturing Teams

Overpriced rental scanners. Missing contact info. Slow follow-ups. Popl solves all three. Give your team one platform to turn event leads into enriched CRM records in seconds. And justify every event dollar at budget season.

Turn event leads into measurable pipeline. Capture leads, enrich contact data, and book meetings on the spot, so your team can focus on selling, not admin. Setup is effortless with custom field mappings.

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90% of Fortune 500s trust Popl for event lead capture

THE COST OF RENTING LEAD SCANNERS

Event teams reinvent the wheel at every show

Renting scanners means spending thousands just so your team can scan QR codes. Reps focus on learning a new tool for each show instead of selling. All to wait weeks for an organizer CSV that takes hours to scrub and enrich. By then, leads have gone cold.

Not with Popl. See why event teams switch.

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THE ROI OF ONE SEAMLESS PLATFORM

Run every show like a revenue engine

Own every lead at capture. Enrich, qualify, and sync each one to your CRM with event tags. Sales beats competitors to the inbox. You tie pipeline and closed-won back to the event. And lock in next year’s budget.

UNIVERSAL BADGE SCANNER

Make every rep’s phone a lead scanner

If there’s a badge, business card, or QR code, Popl captures it. Anywhere. Trade shows, tabletop events, and expo halls with spotty Wi-Fi. Zero retraining. No missed opportunities.

Explore Badge Scanner

A digital interface mockup showing a CSV upload table labeled 'Uploaded CSV list' with columns for Company, First name, and Last name, alongside a floating panel titled 'Add enrichment data' with checkboxes for Email, Job title, LinkedIn URL, Location, Company size, Company website, and Industry.

AI ENRICHMENT

Spot buyers from badge scans

Company size, revenue, NAICS. Each scan shows who's worth a follow-up. Waterfall enrichment across Apollo, RocketReach, and 20+ partners returns 99%+ match rates. Emails fire to validated addresses before the show’s over.

See How It Works

A digital mockup showing a mobile app interface and a matching card design on a light beige background. The card reads 'GLOBAL EXPO' and 'Jason Alco Pop!1' with a QR code and an 'ATTENDEE' badge section.

event flows

Work the right leads before they go cold

Build the flow once. Every show runs it the same way. Qualifiers adapt by answer. Follow-up emails trigger off the fields reps fill in. Tags tie every lead to the event. Live leaderboards show who's scanning and who's stalling.

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Screen capture of a campaign management interface with details on campaign members and statuses.

crm sync

Skip the spreadsheet cleanup

Scan event leads straight into HubSpot, Salesforce, Microsoft Dynamics, and 30+ native integrations. No CSV exports. Leads, accounts, and campaigns map to how your CRM is already built.

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CALENDAR BOOKING

Book next steps at the show, not the inbox

Intent peaks mid-conversation. Book the meeting before the lead walks off. Same app, one tap, form pre-filled from the scan. Works with Calendly, Chili Piper, Outlook, Microsoft Bookings, and more.

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CUSTOMER CASE STUDIES

How event teams prove the show paid off

Jason Stallings

Director of Marketing

How Safeware added $6M in qualified pipeline with Popl event lead capture

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Josh Schwartz

VP of Marketing & Demand Generation

How Element451 generated $750K using Popl lead list enrichment

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Spencer Gospe

Senior Business Development

How we generated $4.4M in 3 months using our own platform

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Alyssa Garrie

Marketing Manager

How EisnerAmper created $400K+ in new business with digital business cards

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Sarah Sathre

Events Marketing Manager

How Ivo AI achieved their best event ROI ever with Popl

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Jose Mejia

President & COO

How RapidSOS collected 1,500+ qualified leads scanned via the Popl badge scanner

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Make every show earn its slot on your calendar

CONTACT OUR SALES TEAM

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90%of Fortune 500s
2M+happy users worldwide
150+countries with users

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G2 Lead Retrieval Easiest Setup Badge Spring 2025

G2 Lead Capture High Performer Enterprise Badge Spring 2025

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Frequently Asked Questions

See All FAQs

How fast can we set up Popl before our next trade show?

Popl works out of the box, so a manufacturing sales team can start scanning badges at the next trade show right away. Enterprise rollouts add dedicated onboarding to connect your CRM, map fields, and train reps first, so most teams are fully live before their show date.

Does Popl limit scans, events, or users?

No. Popl Unlimited includes unlimited badge scans, unlimited events, and unlimited users. You pay for the platform, not per lead captured, so large manufacturing teams can scan at every show without buying extra licenses.

Is Popl secure and compliant enough for manufacturing IT and legal teams?

Yes. Popl holds a SOC 2 Type II attestation (Security criterion), encrypts data in transit and at rest, and supports single sign-on (SSO/SAML) through your identity provider. Popl also publishes a DPA and a Trust Center, so your IT and legal teams can clear a security review quickly.

What ROI do manufacturers get from Popl at trade shows?

Popl ties every scanned lead back to its event inside your CRM, so you can prove exactly what each trade show returned in pipeline and closed revenue. Customers have seen results like $6M+ in event-sourced pipeline, 200+ qualified leads from a single show, and 5X or better ROI on event spend.

What onboarding and support do enterprise teams get with Popl?

Every enterprise team gets dedicated onboarding before the first trade show to connect your CRM, map custom fields, and train reps, plus ongoing enterprise support once you are live. Your team walks onto the show floor with a working setup, not a login and a guess.

Does Popl work offline at trade shows with no Wi-Fi?

Yes. Popl captures and saves leads with or without a signal, then enriches and syncs them to your CRM the moment you reconnect. Booth Wi-Fi drops and dead zones will not cost you a lead, which matters at large manufacturing shows like IMTS.

Can we use the same Popl setup at every trade show?

Yes. Duplicate any Event Flow and reuse it show to show. Your qualifying questions, follow-up emails, and CRM field mappings all carry forward. Your manufacturing event team runs a consistent, repeatable process instead of rebuilding lead capture from scratch.

Trade shows are your best lead source. Make them perform like it