Trade show lead capture that works at every event

Popl’s AI-powered universal badge scanner uses Optical Character Recognition (OCR) to scan event badges, QR codes, and paper business cards. No API integrations or badge kits are required. 

Popl’s AI enrichment engine then fetches verified emails, phone numbers, job titles, LinkedIn profiles, and accurate lead locations. It also finds company firmographics, such as company size, industry, revenue, funding, tech stack, NAICS codes, and HQ location. 

Next, Popl syncs, maps, and routes the enriched lead info to your CRM and/or marketing automation platform. Popl offers native integrations with HubSpot, Salesforce, Microsoft Dynmaics, Marketo, Pardot, and 100s more platforms. 

Finally, Popl triggers automated follow-up emails, so you can book meetings before leaving the trade show.

Yes. You can use Popl at any trade show, whether you’re sponsoring with a booth or walking the floor as an attendee. Popl doesn’t require an organizer partnership or event-specific setup. You don’t have to rent different event-provided scanners and retrain reps on new hardware and processes each time.

Simply bring the Popl trade show scanning app to any trade show, conference, or networking event. Scan printed badges, QR codes, or business cards. Leads auto-sync to your CRM, so follow-up happens instantly and you have to attribution data to track performance across events.

Popl’s trade show lead capture pricing is usage-based, so your cost scales with the outcome you care about: leads captured. Instead of paying per event or per user, Popl ties pricing to badge-scan leads, which makes spend easier to justify across everything from small meetups to large conferences. You can run unlimited events, and any leads captured outside of badge scans are included at no additional cost.

This model is often more predictable than event-based pricing, where you pay the same fee whether an event produces 20 leads or 2,000. It also avoids the downsides of user-based pricing, where costs rise when staffing changes and you have to constantly add, remove, or swap seats as different reps and contractors rotate in and out.

Yes. Popl is built for trade show lead capture in venues where Wi-Fi is unreliable. Your reps can keep scanning and capturing leads even with poor connectivity, and Popl stores those leads offline so nothing gets lost on the show floor. When service comes back, Popl automatically syncs the captured leads so they can be enriched and pushed into your CRM without manual re-entry.

Popl integrates natively with the CRMs most teams use, including Salesforce, HubSpot, Microsoft Dynamics 365, and more. It also connects with marketing automation platforms, such as Marketo and Pardot, so leads can flow from capture into your core systems without cleaning or importing spreadsheets.

On the setup side, Popl supports unlimited custom field mappings, so you can control exactly where each data point lands in your CRM. It also supports syncing across multiple CRM records and related activity, and includes built-in deduplication and auto-tagging to keep event leads clean and organized. For visibility and troubleshooting, Popl provides CRM sync logs that show what was created, updated, matched, or failed.

Popl is different because it offers universal trade show lead capture. It works at virtually any event, so you are not tied to the organizer’s lead retrieval system. Your team can scan printed badges, QR codes, and business cards using the same Popl workflow every time.

Popl also does more with the data. Badge scanners typically give you whatever the event decides to share, then you wait for a file. With Popl, scans can be AI enriched so you are not stuck with incomplete records. Then leads sync to your CRM in seconds, so follow-up can start while the conversation is still fresh.

Finally, Popl removes the per-event learning curve. Instead of renting different scanners each show and retraining reps on new hardware and apps, you standardize on one trade show lead capture app that behaves the same at every trade show, conference, or networking event.

Yes. Multiple team members can use Popl at the same trade show—and because Popl offers unlimited users, you can have every rep scanning at once with the same trade show lead capture workflow across the booth and show floor.

Popl’s pricing is built to scale with outcomes, not headcount: it’s usage-based (tied to leads captured via badge scans), so adding more teammates doesn’t automatically inflate your bill the way user-based pricing tools do when you need extra seats for rotating reps, SDR support, or contractors.

Popl’s list enrichment is designed to be highly accurate. It delivers an industry-leading 90%+ match rate, compared to the industry standard of 65%. That means most leads become outreach-ready with key details filled within seconds.

Popl uses an AI-driven waterfall process to reach that coverage. Its enrichment engine checks 20+ premium data partners for verified contact and company data. If one source can’t return what’s needed, the lead flows to the next. Popl also uses specialized AI agents for real-time discovery and intelligent email prediction to fill gaps that traditional databases miss.

Before anything is returned, Popl runs data validation. This includes a proprietary letter-matching algorithm and an email verification system to improve accuracy and deliverability. The result? Each lead profile is enriched with the contact’s business email, phone number, job title, and LinkedIn profile. Company firmographics are also added, including company size, industry, annual revenue, last funding round, tech stack, NAICS codes, and HQ location.